Work > Maison de la France pitch

Travel to France from the UK is falling year on year due to low cost airlines offering easier access to alternatives like Croatia. We aimed to get people to re-evaluate their notion of a French holiday. We developed two routes; 'Live France', which tapped into the French 'Art De Vivre' & 'Been there, done that?' which challenged preconceptions of holidaying in France. We then showed how these two routes could work across all media.
Role: Concepts, art direction,and design.