Work > Crusaid Viral

Crusaid exists to make a difference to people living with and affected by HIV and AIDS. On World Aids Day, we sent out an email from our IT director which contained a fake virus that hijacked users computers for an instant, apparently deleting real files and folders on their machines, but which then resolved to a page which highlighted the plight of Aids sufferers. Click here to view.

Role: Concept, art direction, design & animation.